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In 2003 HSBC Bank (ranked third largest bank in the world with assets of over $1 trillion - Forbes Magazine, April 2006) launched a mortgage product in Australia called the "Home-Smart Home Loan". This loan was designed to help consumers implement the Speed Equity® System so they could slash years off their home loan and save tens of thousands of dollars in interest.
See HSBC's ad in National newspapers using the Australian edition of Mr. Gill's bestselling book to promote their new mortgage click here
See HSBC's website when they were running this marketing campaign click here